This one hour keynote presentation will provide insights into how and why we make food decisions. It will help explain why we can go to bed with the best of intentions to eat perfectly the next day but find ourselves off track by 10am. Once we've explored some food psychology, we'll examine how this knowledge can be applied to child nutrition settings.

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Adam is a Research Specialist in the Charles H. Dyson School of Applied Economics & Management at Cornell University and the Deputy Director of the Food and Brand Lab. Working directly with Brian Wansink and the Cornell Center for Behavioral Economics in Childhood Nutrition (BEN) co-director David Just, he coordinates academic and industry research conducted by both the Food and Brand Lab and the BEN Center. Adam joined the Food & Brand Lab after a lengthy marketing/sales career in the wine industry during which he worked with all the links of the distribution chain as well as acting as a marketing/research consultant to a variety of industry and non-profit clients. He is currently conducting research on how to adjust to an empty nest, given 2 daughters now out of the house.